Post by account_disabled on Mar 9, 2024 7:14:06 GMT
The image, are six: bias: category heuristics, power of immediacy, social proof, scarcity bias, authority bias, power of gratuitousness Source: Think with Google 1. Category heuristics Some brands respond to the multiplication of choices with minimalism . Similarly, writing short and concise product descriptions helps ensure that the item is purchased more, as it simplifies the decision-making process. descriptions effectively white book cover product description 2. Power of immediacy That is, according to Google data, the longer the wait to receive a product, the less willingness to purchase it becomes . And this point is understandable if we are talking about infinite shipping times .
However, in a very fast world full of instant gratification, some brands know Brazil Telegram Number Data how to create hype by announcing months in advance when the item will be released. Obviously it is a strategy that cannot be left to chance, and the brand must already have visibility. For example, the release of the Nintendo Switch game Pokémon Legends Arceus was announced on February 26, 2021 to mark the series' 25th anniversary. This, officially released on January 28th this year, is the most pre-ordered game in history, so much so that, in some countries, it is already sold-out.
Tweet on Pokémon Legends Arceus for Nintendo Switch, best-selling video game in the USA, Japan and most of EuropeSource: Twitter Or, to give another example, perhaps you remember when Nike in 2011 announced the release of the Air Mag, the famous self-lacing shoes worn by Martin McFly in Back to the Future 2 , which sold out in 24 hours . 3. Social proof That is, word of mouth . The advice of people close to us profoundly influences our choices, as does the digital version of those who lived the experience in the first place, i.e. the reviews . Recommended reading: Referral marketing, how to attract new customers economically Expert advice: thanks to the eTrusted app , you can conveniently manage reviews wherever you are from your smartphone and share your favorites on all your social networks .
However, in a very fast world full of instant gratification, some brands know Brazil Telegram Number Data how to create hype by announcing months in advance when the item will be released. Obviously it is a strategy that cannot be left to chance, and the brand must already have visibility. For example, the release of the Nintendo Switch game Pokémon Legends Arceus was announced on February 26, 2021 to mark the series' 25th anniversary. This, officially released on January 28th this year, is the most pre-ordered game in history, so much so that, in some countries, it is already sold-out.
Tweet on Pokémon Legends Arceus for Nintendo Switch, best-selling video game in the USA, Japan and most of EuropeSource: Twitter Or, to give another example, perhaps you remember when Nike in 2011 announced the release of the Air Mag, the famous self-lacing shoes worn by Martin McFly in Back to the Future 2 , which sold out in 24 hours . 3. Social proof That is, word of mouth . The advice of people close to us profoundly influences our choices, as does the digital version of those who lived the experience in the first place, i.e. the reviews . Recommended reading: Referral marketing, how to attract new customers economically Expert advice: thanks to the eTrusted app , you can conveniently manage reviews wherever you are from your smartphone and share your favorites on all your social networks .